Dynamic Pricing and Advertising with Demand Learning

Excerpt

arXiv:2304.14385v4 Announce Type: replace-cross Abstract: We consider a novel pricing and advertising framework in which a seller not only sets the product price but also designs flexible advertising schemes to influence customers' valuations of the product. We impose no structural restriction on the seller's feasible advertising strategies and allow her to advertise the product by disclosing or concealing any information. Following the information design literature, we model this fully flexible