UniPolicy: Unified Objective-Specific Policies for Generative Search Advertising

Excerpt

arXiv:2609.20630v1 Announce Type: new Abstract: Search advertising connects user intent with commercial content and plays a critical role in platform monetization. Recent systems typically align pretrained generative models with a single business reward, such as eCPM, or use naive reward fusion for preliminary multi-objective alignment. However, an ideal search advertising system must jointly account for heterogeneous objectives, including relevance, click propensity, and commercial value, to ba