AI-inferred expressed well-being and collective-action discourse in climate-change campaigns on X

Excerpt

arXiv:2609.22096v1 Announce Type: new Abstract: Climate campaigns are often evaluated through attention and mobilization, but less is known about the well-being language that accompanies them. Whether campaign periods alter positive affect and hope, and whether happiness aligns with action language, remains unresolved. We analysed 364,118 public Twitter/X posts from Earth Day, Earth Hour, Global Climate Action Day and World Environment Day in 19 occurrence-years, using 30-day pre-event, event an